DENVER, CO – Capstone Partners advised Avail Intelligence AB, Europe’s largest provider of online merchandising platforms, on its sale to RichRelevance, Inc., the leading provider of dynamic personalization for the world’s largest retailers and brands. Based in Sweden, Avail serves more than 80 retail clients, including cornerstone brands Argos, La Redoute and Halens. The acquisition combines the Avail and RichRelevance client roster to create the undisputed global market leader in personalization for retail – and unifies the companies’ expertise to create the strongest partner to the retail community at a regional and international scale.
Through this acquisition, RichRelevance gains an immediate presence in new countries, including Australia and India. The combined company ranks #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU250, now with customers in 29 countries worldwide.
“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, CEO of RichRelevance. “Global retail is undergoing a sea change, and there has never been a more exciting or interesting time to be in the retail sector. Tremendous shifts in consumer behavior have put pressure on retailers to adopt new high-impact strategies driven by technology, data, and measurement. This acquisition rounds out our ability to support the complete topography of our retail partners’ needs in the EU and across the globe.”
As a combined company, RichRelevance creates significant client value through unmatched expertise and understanding of the retail, personalization and big data markets—at the scale of global commerce. RichRelevance will retain key Avail executives and talent who have been instrumental in driving forward the conversation and capabilities in data-driven merchandising over the past decade as part of its ongoing growth strategy. Avail’s CEO Pontus Kristiansson will continue to guide strategy and oversee day-to-day operations.
The addition of Avail’s significant EU retail expertise, together with RichRelevance’s industry-leading cloud-based personalization platform, ensures that clients can continue to take full advantage of the cutting edge in personalized retail experiences.
