Capstone Partners advised Force Management, a leading provider of sales force training solutions to the high-growth technology sector, on its recapitalization by TZP Group.
The Capstone Partners team invested the time to understand our company, its unique qualities and what we sought in a partner. They didn’t treat it like ‘just another engagement’ and worked to qualify buyers that met our non-quantitative criteria. They were true stewards and champions of the company we built.
Founded in 2002, Force Management is a well-recognized leader in the sales effectiveness and training industry with an extensive track record of driving successful client outcomes. The Company’s technology-enabled services help their clients hit their revenue targets predictably and consistently by driving sustained revenue growth through effective sales force management. Force Management has an extremely loyal and growing customer base and a strong growth trajectory being propelled by recent investments into the Company’s proprietary technology platforms, Command CenterTM and Opportunity ManagerTM. These investments supplement the Company’s core training programs, boost learning retention, improve user experience, and integrate with CRM software to drive real application and adoption.
The management team at Force Management along with existing investor, Driehaus Private Equity, will maintain a meaningful stake in the Company. “Force Management is coming off its best year yet, and demand for our offerings has never been stronger. We are excited to partner with TZP and take the Company to the next level,” said Grant Wilson, CEO of Force Management.
TZP Group, a multi-strategy private equity firm managing approximately $2.0 billion across its family of funds including TZP Capital Partners, TZP Small Cap Partners, TZP Strategies and TZP Strategies Acquisition Corp., is focused on control, growth equity and structured capital investments in business services, technology, and consumer companies. TZP has recently launched an Impact Investing strategy that invests in mission-oriented businesses addressing key U.N. Sustainable Development challenges.
Founded in 2007, TZP targets companies with solid historical performance and sustainable value propositions and aims to be a “Partner of Choice” for business owners and management teams. TZP seeks to invest primarily in closely-held, private companies in which the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. TZP leverages its investment professionals’ operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation.
